This is great, and while I agree they are not STEM level, oftentimes it is not the time that is the issue, it's the skills of the people in the room to actually pull the data. Having a dashboard is probably the best approach here - and I'm curious if there is such a content tool that will do that for you. I would love to see a more indepth post on 'how to' alternatives. Great post!
Most content tools have dashboards (eg Substack, WordPress, etc) - and of course you can use Google Analytics to track website traffic. The problem is that much of the content companies care about is published in a variety of places: Not just their blog, but contributed content on publications, press releases on the wire, etc. Sometimes marketing platforms like Marketo or Hubspot can track inbound links and give *some* intelligence, but it falls far short of real metrics.
I don't know of any dashboards that unify all these kinds of metrics in one place for cross-platform content. If such a thing exists, I'd love to hear about it!
This is great, and while I agree they are not STEM level, oftentimes it is not the time that is the issue, it's the skills of the people in the room to actually pull the data. Having a dashboard is probably the best approach here - and I'm curious if there is such a content tool that will do that for you. I would love to see a more indepth post on 'how to' alternatives. Great post!
Thanks for the comment, Aaron!
Most content tools have dashboards (eg Substack, WordPress, etc) - and of course you can use Google Analytics to track website traffic. The problem is that much of the content companies care about is published in a variety of places: Not just their blog, but contributed content on publications, press releases on the wire, etc. Sometimes marketing platforms like Marketo or Hubspot can track inbound links and give *some* intelligence, but it falls far short of real metrics.
I don't know of any dashboards that unify all these kinds of metrics in one place for cross-platform content. If such a thing exists, I'd love to hear about it!